These days, social media makes it easier than ever for you to connect with your target audience online. This means your brand is on show ALL THE TIME, and people are spoilt for choice when it comes to choosing who to work with. This is why it's so important to make sure your brand makes the right impression the moment a potential client or customer comes into contact with you.

For many of us, the first time our clients see us is on Instagram, Facebook or Twitter, and so these social media platforms are the perfect place to showcase your profile photo instead of your logo.