After finishing my third refill of my favorite Mac Studio Pressed powder I decided I needed to find a local Korean brand instead of forking out the exorbitant prices for international brands sold here. I have tried a few pressed powders but I just haven't been happy enough with them to post a review until I found this one at Innisfree.

Innisfree is one of Korea's most popular skin care and makeup brands. Their products are made up of natural ingredients harnessed from Jeju Island and their packaging is all eco-friendly. They have been involved in a number of environmental projects like their Eco- Hankerchief Campaign:

"If the habit of using a handkerchief instead of tissues
can save a tree, wouldn’t that make your skin and the Earth smile?

Your small contributions affect
everyone and save trees, protect
green forests, and reduce
global-warming"

Innisfree Eco Hanky Campaign

What first drew me to this powder pact was the fact that it contains SPF 50+ which means that even though I use a sunscreen everyday, my skin is getting added protection from my makeup too. Along with the high SPF in this mineral powder, it also contains PA+++ which means greater protection from UVA rays (the ones that penetrate deeper into our skin and cause more long term damage). Although unofficial, the more plus signs a product is labelled with, the more protection it offers. This is however not something that is recognized by the FDA but rather just something you would generally find on Asian products. So it goes something like this: PA+ -> PA+++ with PA+++ being the highest (Thank you to A FINE MESS for the explanation of PA+++)

Don't get scared off by the 'whitening' part of the name of this product. Whitening means brightening here in Korea, and doesn't mean that the product is going to bleach your skin and make you look like Casper's long lost girl friend. Clear, bright and luminous skin is highly sought after here in Korea with many women covering up every part of their body exposed to the sun when outside (I'm talking about gloves, arm socks when driving, visors, peaks and even face masks). It's no wonder that Korean women have some of the most youthful looking complexions in the world. They really know how to take care of their skin, and this is particularly evident in their skincare products.

It's long-lasting a blends seamlessly into my skin, setting my foundation and concealer beautifully without looking cakey. I definitely have naturally darker skin than the majority of Koreans and yet I found this shade (#23 True Beige) is perfectly suited to my skin and doesn't give me a ghost like appearance like a lot of other powders I have tried. This product comes in 3 shades (#13 Light Beige, #21 Medium Beige & this one pictured, #23 True Beige).

Here is a full list of the ingredients in English:

Talc, Mica (CI 77019), Titanium Dioxide (CI 77891), Ethylhexyl Methoxycinnamate, Methyl Methacrylate Crosspolymer, Silica, Nylon-12, Zinc Oxide (CI 77947), Trimethylolpropane Triethylhexanoate, Phenyl Trimethicone, Oil Soluble Licorice(Glycyrrhiza) Extract, Mineral Salts, Oryza Sativa (Rice) Powder, Aloe Vera Leaf Extract, Coconut Oil, Green Tea Extract, Orange Peel Extract, Orchid extract, Camellia Leaf Extract, Opuntia Coccinellifera Fruit Extract, Magnesium Myristate, Ethylene/Acrylic Acid Copolymer, HDI/Trimethylol Hexyllactone Crosspolymer, Methicone, Ethylhexylglycerin, Dimethicone, Triethoxycaprylylsilane, Glyceryl Caprylate, Hydroxyapatite,Water, Butylene Glycol, Fragrance, Yellow Iron Oxide (CI 77492), Red Iron Oxide (CI 77491), Black Iron Oxide (CI 77499)

I paid W12 000 for this powder while it was on sale at my local Innisfree (the pact is usually W18 000). Another great thing about this power pact is that the powder itself is refillable, so you won't be having to pay the full price for the packaging when you repurchase. You simply buy the power insert which is W10 000 when not on sale.